Import and sync your contacts from your email and other sources to stay in touch with colleagues, partners, leads, and customers across the board. Once you’re up and running, it’s time to start sharing content. Keep in mind LinkedIn is a professional social network, so choose your photo accordingly. But did you know some people let you send them messages anyway, even if you're not connected? Incorporate keywords and phrases that potential customers might use to search for your product or... Link to your Page. Through LinkedIn, you can build your brand, establish yourself as an expert in your industry, generate leads, and drive traffic to your website. Find highly targeted customers and connections. How to Use LinkedIn Ads for Account-Based Marketing Are you ready to get started marketing your business on LinkedIn? LinkedIn marketing tips to grow your business. Best tips to engage your audience and grow your business. Make sure these features on on brand, match your other marketing content, and are uniquely yours. With the feature, you can save as many searches as you want and receive alerts when new candidates match your filter refinements and criteria. Are you wondering how to use LinkedIn for marketing your business? 7 Ways to Use LinkedIn as a Marketing Tool: 1. Keeping your profile up to date is one of the most impactful ways to improve your contact rate. You can edit and reorder sections of your LinkedIn profile to highlight specific pieces of information in any way you see fit. With over 660 million active users, LinkedIn opens up endless opportunities for your business. For example, if you're posting an update to LinkedIn that you'd also like your Twitter followers to see, you can easily syndicate that update to Twitter by selecting the Public + Twitter option in the dropdown menu within the LinkedIn update composer. Get comprehensive assistance from our Help Center. With the Who Viewed Your Profile feature. For more information, check out our privacy policy. Give your LinkedIn profile a little bit more personality by adding an on-brand background photo of your own. LinkedIn Strategy: A robust LinkedIn marketing strategy is crucial for the success of your business. You can promote and endorse the skills of the people you work closest with to help refer them for other work, make their profiles more impressive, show your support, and more. LinkedIn is an integral part of many successful business' marketing strategies today because of how effective it can be in expanding professional networks. LinkedIn, Tools For Marketing Introduction: Linkedin may be one of those social media tools that are forgotten or played. Take your LinkedIn Page from basic to next level by adding more detail. We're committed to your privacy. To build your LinkedIn Company Page, head to LinkedIn Pages in the LinkedIn Marketing Solutions page. In addition, the platform includes several features designed to help you meet your advertising goals. Now, an important question: Is your business using LinkedIn to its fullest potential to improve brand awareness, build your network, boost leads and conversions, increase revenue, and more? Did you know LinkedIn has over 660 million users across the globe? Make sure your LinkedIn profile is up-to-date, and complete. Trending Content tells you which topics you are posting and sharing content about that are resonating with specific audience groups on the platform, allowing you to optimize your content for greater impact. Exporting your connections — to a contact management system, for example — is a great place to start. A great way to make your profile easily identifiable and on-brand with your other marketing content is by ensuring your profile's name, headline, and other simple identifiers are easily viewable to any visitor. The bottom line is that LinkedIn works for B2B lead generation. This feature allows you to draw greater attention to specific areas of your page to drive traffic elsewhere. Meaning the platform is one of the top social networks today. Social Media For Business Expert Mark Warncken. Add, view, and remove connections depending on their level of value to your business. Discover top tips on using LinkedIn for professional networking, business, and marketing with this ultimate guide. LinkedIn launched in 2003 and is primarily centered around career networking, building, and sharing. There are currently over half a billion users on LinkedIn. But the truth is, LinkedIn can be extremely powerful — especially when you're aware of all the platform's hidden features that don't get nearly as much attention as they deserve. 1. There are specific data about how effective your status updates, content, and reach are as well as details about your page's engagement and followers (like audience member demographics). Make sure yours is set up correctly and optimized for the latest layout, featuring a compelling and high-quality banner image. Below, we'll cover LinkedIn marketing best practices and some effective ways to use the platform. Search engine optimization (SEO) isn't limited to blogging — you can also optimize your profile to get discovered by people searching LinkedIn for key terms you want to be found for. Guide to master B2B marketing on LinkedIn 1. On LinkedIn, you have the ability to tag — or @mention — users and other companies in your status updates much like the way it works on Facebook, Twitter, or Instagram. As LinkedIn points out , "Sales Navigator features a powerful set of search capabilities, improved visibility into extended networks, and personalized algorithms to help you reach the right decision maker." Now, it's no secret that you can use the connections you make on LinkedIn to drive traffic to your site and grow your base of paying customers. This is great if you have something to share with a specific person in your group. Never use LinkedIn for blatant advertising, but to project you and/or your business in a positive way. You can create a business page (a recent introduction to LinkedIn) and use that in much the same way as you would a Facebook business page. Documents, like PDFs or PowerPoints, can showcase what makes your brand unique. You no longer have to be a LinkedIn Influencer to publish new articles to LinkedIn. You can use your group to establish yourself as a thought leader in your industry, grow a community of advocates, generate new marketing content ideas, promote brand awareness, and generate new leads. Editor's note: This post was originally published in August 2017 and has been updated for comprehensiveness. You’ll be happy you did. These targeted updates will appear on your page — or Showcase Page — as well as on LinkedIn for the targeted users (specifically, in their Network Updates feed). Cater to your audience’s craving for visual content by experimenting with different types of rich media content: Related: Posting a Company Update on Your Company Page, Related: Take a tour of LinkedIn Sponsored Content, You can run a self-service ad campaign on LinkedIn using Sponsored Content, Message Ads, Dynamic Ads, or Text Ads, powered by Campaign Manager, LinkedIn’s all-in-one advertising platform. To branch out and make new connections with potential partners, customers, and other industry leaders, you might want to send them a personalized message. Kudos and team moments can highlight colleagues or employees—a personalized shout-out is always appreciated. LinkedIn Showcase Pages are niche pages that branch off your business's page to highlight specific initiatives and campaigns or feature specific content you're working on. LinkedIn’s PPC ads let you target specific job titles, job functions, industries, or company size, to name a few — you know, the people who are more likely to want/ need what you sell. This is why having your business on LinkedIn is so powerful — the platform is a fantastic marketing tool. Stay on customers' radars. Before your company can start LinkedIn marketing, it needs a LinkedIn page. Control who can see your connections — maybe you do or don't want your competitors to see that list of people. You may choose to sign up for email notifications or sort by "Top Updates" or "Recent Updates" to filter your feed in any way you choose. Small businesses ... 2. … A robust following will give you a relevant audience with every update. This keeps your LinkedIn connections engaged and in the loop regarding your business's latest developments, work, content, and updates. Learn a little about your audience members, potential leads, and customers who are viewing your profile and marketing content that you're sharing on LinkedIn. One of the biggest benefits of LinkedIn advertising: the targeting options. Use a high quality, professional looking photo. Stay up to date with the latest marketing, sales, and service tips and news. Naturally, you will want to publish and promote your own content, but it’s also a good idea to share engaging and insightful content from others. See all integrations. Premium plans, Connect your favorite apps to HubSpot. To take LinkedIn to the next level and use it as a marketing tool, put the following recommendations into action. Create a LinkedIn Page. 3. To succeed on LinkedIn, you would have to develop an agile process. I often talk to people at businesses and nonprofits who think they should be spending more time on LinkedIn, but don't know that to do. To find LinkedIn Answers, click the More tab in the top navigation bar and then select Answers from the drop-down menu. You can see how you stack up against the profile views for your connections, other businesses like yours, and more. 1. However, you'll notice some of the points we're going to cover are more suited for businesses looking to boost brand awareness or share content while others are more tailored towards those looking to recruit and hire new talent. As LinkedIn's own case studies show, brands have used InMail to improve conversion rates, get event signups, increase membership and more. #linkedinsales #linkedinmarketing #theultimateguidetolinkedin #tedtalks Promote your Company Page on emails, newsletters, and blog posts. The marketing collateral that you produce for your business can add an extra dimension to your own profile as well. When you use LinkedIn to market your business, you gain access to useful features related to analytics, connections, and brand-building, just to name a few. Download a free SEO starter pack to learn everything you need to know about optimizing your business's content. You can do this by clicking View Profile and then clicking Edit Public Profile and URL. Marketing automation software. Learn more, Help center Can’t find what you’re looking for? LinkedIn has in-depth page analytics as well as reporting tools for businesses to evaluate overall performance. Here is a compilation of information to help you figure out how to use Linkedin in your social media marketing efforts. 9 Powerful LinkedIn Marketing Tips (That Actually Work) #1: Create a company profile. And on that note, there are more reasons to create your own Group on LinkedIn. How to use LinkedIn for Business 1. If you use LinkedIn Recruiter, you can use Saved Searches to save your search criteria — if you're marketing job opportunities via LinkedIn, this is a great addition to your tool belt. Aim for close to 100% completeness and continually optimize your profile. It’s not just your brand that your audience is interacting with. Publishing thought leadership content on your Company Page is one of the most powerful ways to grow your audience. Found on your LinkedIn homepage, Network Updates are essentially LinkedIn's version of the Facebook News Feed. Creating a group post allows you to share any content you'd like on your group's page which is ideal for initiating a discussion. Beef up your business LinkedIn profile It is crucial to create a professional profile for your business on LinkedIn. LinkedIn marketing provides businesses with numerous tools to take companies to new levels. Now, let's review the various ways to use LinkedIn to market and grow your business. (Don't worry, we'll review all of these and more in depth momentarily.). Make Sure Your Profile is Current & Complete. These are just some of the reasons why LinkedIn is an ideal platform for all businesses to market through. Good news! Videos should be about 1-2 minutes and should capture attention within the first few seconds. Then, select, “Create Your Page.” Then, select, “Create Your Page.” LinkedIn offers four different page types for your business to choose from: Introduce your personality. In your status updates, you can share written information, images, videos, documents, and more. #1: Install the LinkedIn Insight Tag To get data from LinkedIn Website Demographics, you need to install the insight tag on your site. A well-optimized Company Page can help you gain visibility among the people searching for what your company offers. Learn more, Success hub The LinkedIn destination to learn more, find ideas or inspiration. Easier campaign creation based on your objectives, 5 Steps to Improve Your LinkedIn Profile in Minutes, The Sophisticated Marketer’s Guide to Thought Leadership, Posting a Company Update on Your Company Page, Take a tour of LinkedIn Sponsored Content, The Sophisticated Marketer’s Crash Course in Metrics & Analytics. Complete your Page. So ... how are your LinkedIn marketing efforts faring? Add new skills, achievements, and examples of your latest work. This service matches contractors with project managers who are seeking help. Learn how to use LinkedIn for all your business needs. LinkedIn recommends a background photo size of 1584 x 396 pixels, and that it must be a JPG, PNG, or GIF file under 8MB. Think of Showcase Pages as extensions of your main page that allow you to promote specific products or cater to your individual marketing personas — this provides a more personalized and targeted experience for your page visitors. How? That may sound like a lot, but... #2: Post actionable content. Note: You should always have your Public Profile setting enabled as well, to be visible and identifiable for your audience. Additionally, if you have a premium account, you can use InMail. From there, you target your audience, set your budget, bid on your advertising rates, and track your results using LinkedIn’s analytics. Under your Advanced Settings, you can start exporting your LinkedIn connections. 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